A good PR campaign achieves results – some immediate, some mid-term and, most importantly, long-term.
It starts with research, moves into planning, then implementation and ends or becomes perfected with evaluation.
Campaigns blend tactics. The campaigns we have developed and brought to life for our clients include these type of tactics, strategically placed for target audiences:
- Social networking to broadcast the story
- Media relations to reach all media (newspapers, TV, wires, online bloggers, and radio)
- Print publications (brochures, newsletters, annual reports, magazines and more)
- Marketing materials (print, audiovisual, trade exhibits, specialty items)
- Direct mail
- Email marketing, listservs and blogs
- and much more, including creative, one-of-a-kind approaches.
Ask us to build a campaign for you!